Patrik Rojan - EYE Success Story
Profile of the entrepreneur: Patrik Rojan
Patrik Rojan is a young entrepreneur with 5+ years of experience in the SEO Industry. He studied business administration and a master’s in human resources and organization healthy psychology. Worked in a corporation for 3 years as a specialist and then as a team leader and now building his own SEO Agency based on the experience he accumulated over the years. He decided to participate because he still needed someone to give him a push in opening my business and go in front of the clients. The expected benefits were to have a final form of the website, a sales strategy and know how to grow his agency.
Profile of the Host entrepreneur: Anthimos Demosthenous
Anthimos Demosthenous has been running MindLab for seven years offering the entire range of marketing services, including digital marketing, to his clients. He had previously worked extensively in marketing agencies. He decided to participate in EYE because he appreciates immensely mentoring, something he was fortunate to have as well.

Activities undertaken
The two entrepreneurs had several meetings on the organization of NE’s agency and the sales process. Some of the activities done:
- Overview of the agency’s project management process, including scoping, planning, executing, monitoring, and closing
- Job shadowing HE on people, sales, project management, and other management activities
- Introduction to the agency’s employee management process, onboarding, training, performance management, and retention
- Financial management process, budgeting, forecasting
- Feedback and guidance from the experienced entrepreneur on areas of improvement and potential growth opportunities for the agency.
- Participate in client presentations and proposal development
- Learn to evaluate agency performance metrics, including revenue, profitability, customer satisfaction, and employee engagement, and develop a plan for continuous improvement
- Report summarizing the knowledge and skills gained during the learning program.
Benefits achieved
The two entrepreneurs will collaborate in the future with clients that need SEO Services. They will continue their collaboration even after the program is concluded.
The NE learned a lot about the sales cycle, customer and human resources management and will apply most of these strategies in his new agency Mixtazure.